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It's still targeted traffic that you might not have got otherwise and it cost you nothing. I'm not saying Google Grants is perfect but it's free, and it helps. Even with the drop in CTR that you mentioned, that's still 9% you wouldn't be getting at all without the system. Since Google are under no obligation to offer it, and it still works, I'm appreciative of it. Most charities have some other form of income aside from donations, whether that be an online shop or otherwise. The BHA for example provide humanist ceremonies weddings, funerals, baby namings for non religious people, and the proceeds of this go towards helping the charity with its causes. Much like how Oxfam has brick and mortar stores. Therefore, PPC can be used to sell products and services related to the charity T shirts, books, etc. and advertise them to search traffic for free. I can assure you Adwords does provide conversions, so if it's not working for the charities you've mentioned then perhaps they should review their keywords, think of alternative products, etc. But either way if it doesn't work for them I don't think that should be considered as representative for all charities.



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when its citizens were left in dire need of aid. reenfield portrays that Obama is almost certain to have the majority of the vote in the States most affected by Hurricane Sandy. However, it must be noted that this substantial lead combined with this catastrophic event that we are witnessing may act as a big incentive to not vote for Obama in these deep blue states. This is so as the likely result as elusively pointed out by Greenfield, may be that Obama may lose the popular vote. This could be due to the combination of this disaster and the post storm burdens which Obama is faced with in which Romney never fails to outline. Accordingly, this could have a great impact on who may be the President of the United States in a few weeks time. Nevertheless, I have a contrasting view to Greenfield here. He feels that Obama will lose the popular vote but not the Presidency. I think he is naive to think this will not have an overall effect on this election. Both candidates are urging the American citizens to donate to the Red Cross in these peoples time of need and both have cancelled rallies in areas the effected. I feel this event may prove pivotal as to who is occupying the Oval Office in the coming weeksThe hard pressed people of Ireland received some welcome news this week.



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Some employees started using a tool called Greyball to deceive officials trying to shut down Ubers service. The tool, developed to aid driver safety and to trick fraudsters, essentially showed a fake version of Ubers app to some people to disguise the locations of cars and drivers. It soon became a way for Uber drivers to evade capture by law enforcement in places where the service was deemed illegal. After The Times reported on Greyball in March, Uber said it would prohibit employees from using the tool against law enforcement. At the time, Uber was dealing with widespread account fraud in places like China, where tricksters bought stolen iPhones that were erased and resold. Some Uber drivers there would then create dozens of fake email addresses to sign up for new Uber rider accounts attached to each phone, and request rides from those phones, which they would then accept. Since Uber was handing out incentives to drivers to take more rides, the drivers could earn more money this way. The start up has undertaken an extraordinary experiment in behavioral science to subtly entice an independent work force to maximize company revenue. To halt the activity, Uber engineers assigned a persistent identity to iPhones with a small piece of code, a practice called fingerprinting. Uber could then identify an iPhone and prevent itself from being fooled even after the device was erased of its contents. There was one problem: Fingerprinting iPhones broke Apples rules.



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A study was conducted to track patients ratings of their own anxiety. Before undergoing a surgery, they were randomly assigned to listen to music or take antianxiety pills. The Outcome: Patients who listened to music had less anxiety compared to those who took pills. Music has been an integral part of the human lifestyle from a long time. It is believed to have been a part of civilizations which existed 50,000 years ago. It is very interesting to note that music evolved as a means of expression, and hence, generally reflects the social, economic, environmental, religious, and other aspects related to humans. Thus, music was, and still is, a way to express a range of emotions and feelings. This process, in itself, has a great relieving effect and works wonders for the peaceful operation of the brain. When the mental faculty is provided a vent for its restless thought process, it automatically boosts the functioning of the brain and conclusively of all the other body processes. Would you like to write for us?Well, we're looking for good writers who want to spread the word. Get in touch with us and we'll talk.

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